17 November 2011

Google+ Business Pages

There was a time when Facebook was the be-all and end-all of social networking. Since 7 November 2011, the balance has apparently shifted. Google+ moved up a gear with its Business Pages.

Twitter is one of our favourite tools for getting our message out on a regular basis, and you can always follows us here: @KesslerAssoc.

But now Google+ is offering a very useful method of communicating with clients and contacts, not least because Google+ is tied in with Google search. Let's face it, if you're searching for something these days, you're more likely to use Google than any other major search engine. While Facebook pages have been good, they don't index so well simply because they and Google are not the best of friends.

Google+ business pages could overshadow Facebook's version to a serious extent.

Pages can be created in five categories (Local Business or Place; Product or Brand; Company, Institution or Organisation; Arts, Entertainment or Sports; Other). This makes things easier for businesses, while helping users when they search for brands by categories.

With twenty times less users than on Facebook, the Google+ stream is less cluttered and give posts a longer shelf life.

Circles allow Pages to send messages to specific groups. The process is also faster than on Facebook.

That's not bad. So to test the water, Kessler Associates has created its own Google+ business page. It's still in its early stages, but why not visit us there, leave a comment or two, or have a chat. You can find us at Kessler Associates Google+ Page.